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Professional Summary

A proactive leader leveraging media and technology for social impact, I have explored over 45 districts and 400+ local bodies across Nepal, and I plan to explore all districts and local bodies within the next 1.5 years, documenting infrastructure development and advocating for better governance. As CEO of Zero Media, I focus on promoting Nepal’s tourism potential while addressing urgent social and humanitarian issues, including child, women’s empowerment, blood donation, and senior citizen advocacy. With a proactive approach, I strive to bridge the gap between governance and society while preserving Nepal's rich cultural and natural heritage.

Key Highlights

• Visited 45+ Districts and 400+ Local Bodies: Showcasing ground realities of Nepal's development and tourism.
• Created 845+ YouTube Playlists: Systematically categorized content for easy access to development, tourism, and governance information.
• Humanitarian Initiatives: Facilitated women's empowerment, coordinated flood rescue efforts, and promoted blood donation drives.
• Award-Winning Digital Advocate: Received the Best Coordinator Award for developing a user-friendly website for the Advertising Association of Nepal.
• Public Speaker and Educator: Provides training to students and professionals on Nepal’s media and marketing landscape.

Professional Experience

CEO | Zero Media Pvt. Ltd. | Anamnagar, Kathmandu | 2012–Present

• Produced immersive content showcasing Nepal's tourism, governance, and infrastructure development through over 845 systematically organized playlists.
• Amplified awareness of Nepal’s ground realities via videos highlighting tourism, social, cultural, development, and economic issues.
• Directed CSR initiatives such as flood rescue efforts, cancer patient support, and community-building projects.

 

Creative Roles:

• Solo Rider: Documented Nepal’s landscapes and cultures through solo bike rides, combining adventure and storytelling.
• Photographer/Videographer: Captured stunning visuals to promote Nepal’s beauty and tourism.
• Concept and Script Writer: Developed original ideas and scripts for impactful content creation.
• Interviewer: Conducted interviews with leaders, locals, and experts to provide in-depth perspectives on key topics.
• Video Editor: Edited videos to craft compelling narratives and deliver polished content to audiences.

Marketing Director | Ad Express Pvt. Ltd. | 2008–2012

Marketing Director | Deep & B Advertising | 2003–2008

 

CSR Initiatives

 

1. Nakhipot Flood Crisis Response (2024)

• Played a pivotal role during a major flood in Nakhipot, Lalitpur, where victims faced life-threatening danger.
• Led Nakhipot Flood Crisis Response in 2024, using Facebook Live to mobilize government action, reaching 11.5 million views and contributing to improved rescue policies.
• Contributed to reforms in Nepal's rescue policies and systems through this impactful video.

Video Link:
TikTok - Nakhipot Flood Crisis

https://www.facebook.com/share/v/15E3wJ8d9J/
https://www.bbc.com/nepali/articles/c1jdwkp0x4wo...
https://www.facebook.com/jpokhrel/reels/
https://www.facebook.com/reel/451158070662566
https://www.facebook.com/reel/542067678365938

2. Cancer Patient Support

Created help-post videos to support cancer patients, raising awareness and mobilizing resources for their treatment.

https://www.facebook.com/reel/774519100921502
https://www.facebook.com/reel/791869816306459

3. Blood Donation Advocacy

Produced multiple videos for blood donation programs without any charges, raising awareness and encouraging participation.

https://www.facebook.com/reel/7167720079987420

 

4. Children’s Welfare

Produced videos emphasizing education, health, development, and protection for children.

https://www.facebook.com/jpokhrel/reels/
https://www.facebook.com/share/v/1DgzmnfLQW/
https://www.facebook.com/share/v/15forvZncx/
https://www.facebook.com/share/v/14JRBNjS5D/
https://www.facebook.com/share/v/15f5U5pLUe/
https://www.facebook.com/jpokhrel/videos/709509457024656/?st=8VXBex03MIv

https://www.facebook.com/share/v/18NACj7qSc/
https://www.facebook.com/reel/1175730970073673

5. Tourism Promotion

Produced & producing videos showcasing Nepal’s cultural, historical, and natural wealth, emphasizing its potential as a global tourism destination.

https://youtube.com/@zeromedianepal?si=SJEFELzQ67pugFZB
https://www.facebook.com/jpokhrel/reels/
https://www.facebook.com/share/v/19bxD9iMHT/
https://www.facebook.com/share/v/174ZhGZcc1/
https://www.facebook.com/share/v/1G4Rx43o5p/
https://www.facebook.com/share/v/15kYHEddpP/
https://www.facebook.com/share/v/187Hb3pXff/
https://www.facebook.com/share/v/18Gxvr8pbQ/
https://www.facebook.com/jpokhrel/videos/1602297163539081/
https://www.facebook.com/share/v/14ub68467S/
https://www.facebook.com/share/v/15Qz9da52Z/
https://www.facebook.com/jpokhrel/videos/690936209351054/
https://www.facebook.com/share/v/1SMadnfZxs/
https://www.facebook.com/jpokhrel/videos/1687632778337922/
https://www.facebook.com/share/v/14eGB2iceb/
https://www.facebook.com/reel/3516181075284500

 

6. Nepal is Rich in Culture & Festival

https://youtu.be/Nj1znqOai3A?si=AtzTlSEzovCb8vez
https://www.facebook.com/jpokhrel/reels/
https://www.facebook.com/share/v/15Jkvn1BRy/
https://www.facebook.com/jpokhrel/videos/510524791870597/
https://www.facebook.com/reel/902811868612276
https://www.facebook.com/reel/7630203597079674
https://www.facebook.com/reel/789523133090785
https://www.facebook.com/reel/775153117401279
https://www.facebook.com/reel/278095268354740
https://www.facebook.com/reel/798002245336917
https://www.facebook.com/jpokhrel/videos/4003530693202113/

7. Land Donation for Women’s Community Building

• Donated personal land to build the Women’s Community Building in Mehelbote Village, Suryodaya Municipality-3, Ilam District.

 

• Continues to serve as a facilitator, advisor, and moderator for the Women’s Community Organization, ensuring its ongoing success.

https://www.facebook.com/share/v/1UUUdaE7bp/
https://www.facebook.com/share/v/18h3bfRL6T/
https://www.facebook.com/share/v/18f4XCDdpJ/
https://www.facebook.com/share/v/18B3BPrR7L/
https://www.facebook.com/reel/1060862611590821

8. Community Service in Ilam and Lalitpur

• Developed a messenger group for Kantipur Society Development Institution, sharing updates on local development projects.

• Designed and distributed a hard-copy information form for members to document demographic and development data of the society.

• Provided free administrative support, including printing, typing, and forwarding documents about development demand to government officials.

• During local level last election of Nepal, made a video focusing on what is development? what is public expectation from leader? what is the plan and vision of leader to develop? e.t.c. as a sample survey selecting Lalitpur Metropolitan City out of total 753 local bodies, and Ward no 14 of the same Municipality out ot total 6743 wards of Nepal. (Video Link: https://youtu.be/2TUuy0ATWyg?si=AfnJ7zv1v0FfBLWs)

9. Senior Citizens Advocacy

Documented life stories of senior citizens, preserving their legacy as “living histories.”

https://www.facebook.com/jpokhrel/reels/
https://www.facebook.com/share/v/1EHCAqWt7F/
https://www.facebook.com/share/v/1AevzJoHwn/
https://www.facebook.com/share/v/1Afq16a9VW/

 

10. 360 live of places & interview with leader for development:

https://youtu.be/Nj1znqOai3A?si=AtzTlSEzovCb8vez  (Media Industry Development of Nepal)

https://youtu.be/MTVOKZzFYwg?si=4ymr12YdNHdauyNJ (Opinion of a foreign traveler about Nepal)

https://www.facebook.com/share/v/1GoSzcRx3k/ (Information about Mugu District & Karnali Province)

https://youtu.be/3VubAp00Tug (Copyright Authority received for this song by owner to use in my videos)

https://www.facebook.com/share/v/18b2KdN1Pd/

https://fb.watch/wjxPUgSBuo/

https://fb.watch/wjxT9hYruu/

https://youtu.be/czNbl-nBsBI?si=BoQS6N4EVaUiXVaT

11. Future CSR Vision

As outlined in my YouTube channel’s description, I aim to expand my CSR efforts if the channel becomes monetized, using the proceeds for broader humanitarian initiatives.

Education

Master of Business Studies, with Marketing Management & International Marketing Specialization Nepal Commerce Campus (2009 AD)

Professional Training & workshop:

1. Professional Advertising Training – Organized by Advertising Association Nepal, Janurary 2008
2. International Advertising Workshop & Training (BRAND FEST) – Organized by APCA Nepal Pvt. Ltd., Trainer: International Experts of Marketing & Advertising.
3. Digital Marketing Training
4. Workshop on Ideas and Creativity-Organized by Ad Club of Nepal
5. Capacity Enhancement in Advertisement and Marketing Training-Organized by Ad Board Nepal

Achievements in CSR and Media

• Shortlisted for Best CSR by a Company – Asian Awards Series 2024.
• Significantly impacted Nepal’s rescue policies and systems through a viral Facebook Live during the Nakhipot flood crisis.
• Garnered a wide audience base through systematic categorization of content, making it accessible for insights on Nepal’s tourism, governance, and development.

Skills

• Social Advocacy: Utilizing media to address pressing humanitarian and governance issues.
• Content Strategy: Expertise in organizing and presenting multimedia content for maximum accessibility.
• Digital Storytelling: Creating compelling narratives to engage diverse audiences and inspire action.
• Community Development: Facilitating and advising grassroots initiatives for societal progress.

Technical and Creative Skills

• Photography and Videography: Capturing Nepal’s cultural and natural beauty.

• Content Creation: Concept and script writing, video editing, and interviewing.

• Digital Expertise: Passionate about web development and digital marketing strategies.

• Data and Reporting: Experience in preparing financial audits and progress reports.

• Riding: making videos traveling Nepal as a solo rider.

Awards & Recognition

• Shortlisted for Best CSR by a Company – Asian Awards Series 2024.
• Best coordinator award by AAN for website development adnepal.org.np
• Best social worker award by Kantipur Society Development Institution Present Executive Committee.

Memberships

Member, Advertising Association of Nepal's Executive Committee

2017 - 2020

• Development User friendly web site of Advertising Association of Nepal.

Joint Treasurer, Advertising Association of Nepal's Executive Committee

2020 - 2023

• Managed financial operations and contributed to the strategic development of the advertising industry in Nepal.
• Prepared Papers for demand with government sector to make disciplined and developed media & advertising sector of Nepal.

• Secretary and Advisor, Kantipur Society Development Institution

2018 - Present

• Developed communication platforms and data systems to empower local communities.
• Provided advisory support for societal development initiatives, including reporting and documentation.

• Facilitator/advisor/moderator, Mehelbote Women's Community Institution

2023 – Present

• Helped women to prepare legal paper to register women's community institution.
• Proceed & transferred the ownership of land to the name of Women's Community Institution.

 

• Provided & providing advisory support for women's empowerment initiatives, including reporting and documentation.

 

References
Available upon request.

Key Beliefs

I believe development is a continuous process, requiring collaboration between citizens, leaders, policymakers, and professionals. Nepal’s potential as the birthplace of Gautam Buddha, home to Mount Everest, and a cultural mosaic of 142 ethnicities must be harnessed to elevate its global standing.

My work emphasizes the need for collective responsibility and innovation to transform Nepal into a model of sustainable progress.

Zero Media embodies this mission with the slogan:
“Doing Business… Serving Society & Serving Nation.”